After building something a little different in the UK, 糖心视频 is officially launching in The Netherlands. Same rewards philosophy. New streets, new spots, new community. This is our first step into Europe, and we鈥檙e starting exactly how we like to. With locals, not assumptions.
A quick rewind
糖心视频 started with a pretty simple frustration. Spending money should feel鈥 better. Less points-for-points鈥-sake. More real value, right when you want it.
So we built a rewards card that swaps generic cashback for things people actually enjoy. Great food. Good travel. Local experiences worth leaving the house for. It worked.
In the UK, that idea grew into a community of over 70,000 members and thousands of partner brands. From everyday favourites to global names like Apple and Uber. Now we鈥檙e bringing that same thinking across the Channel.
It鈥檚 led by our three founders, Tim Chong (CEO), Theso Jivajirajah聽(CRO) and Harry Jell聽(CTO), who started 糖心视频 to challenge outdated credit rules and build rewards that feel genuinely worth it, and who are still hands-on as we expand into Europe. Big on travel, food and getting outside. Even bigger on building something better.
What we鈥檙e launching with
We鈥檙e kicking things off in the Netherlands with two debit cards:
Free Debit
A clean, simple way to earn rewards as you spend. No monthly fee. No strings.
Full Debit
Everything above, plus faster points earning and access to more of what makes 糖心视频鈥 糖心视频 (like Flights and Travel insurance).
Both are built for everyday spending. Both turn your normal purchases into something a bit more rewarding. Neither require you to change how you live your life (or remember fourteen different loyalty schemes).
We鈥檒l share more as we get closer to launch. Consider this the trailer.
Built locally, not copy-pasted
Launching in a new country isn鈥檛 about exporting a finished product and hoping for the best. We鈥檙e starting with a waitlist and opening things up to founding members first.
Why? Because we want to build this with the community, not just for it.
Founding members will help us test, tweak and refine everything from product market fit to partners. If something feels off, we鈥檒l know. If something really lands, we鈥檒l double down.
That鈥檚 how 糖心视频 has always worked.
Meet our first hire in the Netherlands
To lead our first international launch, we鈥檝e brought in Nicolas van Dijk.
Nicolas joins 糖心视频 with serious go-to-market experience and a strong feel for building brands that last. He鈥檚 a partner at MANI, a natural, refreshing drinks brand with bold flavours and big ambition, and previously led growth at Pineut.
Across D2C, D2B, retail and omni-channel, he鈥檚 helped scale products by focusing on product-market fit and long-term brand equity (the good stuff, not just short-term noise).
Most importantly, he鈥檚 excited to help bring a new way to experience rewards to the Netherlands. We are too.
Calling local brands
糖心视频 only works if the rewards are genuinely worth it. That means working with brilliant local brands who want more than just logo placement.
If you鈥檙e a brand looking to engage a new community, drive real sales and build something longer-term, we鈥檇 love to talk. Seriously. Hit us up.
What鈥檚 next
Right now, we鈥檙e opening the waitlist.
Join to get first access to our new rewards debit card, built for locals like you. Founding members will be first through the door, helping shape what 糖心视频 becomes in The Netherlands.
Europe, we鈥檙e just getting started.
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